http://images.apple.com/movies/euro/uk/getamac/getamac_ads3/apple-uk_getamac_office_480x376.mov
http://images.apple.com/movies/euro/uk/getamac/getamac_ads3/apple-uk_getamac_tentacle_480x376.mov
There are two unique “I’m a Mac” ads up at Apple UK. I’m sure you’re utterly familiar with these ads in the US. What is interesting is the slight twist of these additional ads in the UK. Both suggest that PCs (or at least the office, work mentality) is somewhat to blame for the decline of family situations there. Yes, the ads are significantly tongue-in-cheek but yet I wonder if there isn’t something profound here…for example a phrase like “sentimental home movies of newly generated offspring” reeks of modernist language being applied to something it should not… Or perhaps not that profound.
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